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July 1, 2015
By: TOM BRANNA
OGX’s latest new campaign takes aim at bad hair days. The band even celebrated “National Bad Ass Hair Day” with a new website, www.badasshairday.com, and social media campaign using #badasshairday. “There’s an overwhelming amount of talk about bad hair days, and it’s time to change the conversation,” said Dana Paris, chief marketing officer for OGX and Proganix. “At OGX, we’re beauty, pure and simple, the be-who-you-are and-rock-what-you’ve-got kind of beauty. We approach beauty in our own way, and we’ll never ask what you want to fix about your hair. We just want to know what you love about your hair, so we can make you love it even more.”
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